In the early days of techno, I used to be a dj. And producer. I had an agency which took care about my bookings and promotions. But at some point during the last years, something changed. Social networking transformed musicians to some kind of all-purpose robot.

Today being a dj is not just listening to music and go to the club to play some nice gigs there. Today my nearly 20 Hr day consists of updating social network(s) status, looking for some funny shit to share on all the different channels to boost post reach. I never wanted to post this crap, but hey – people want to be entertained, not just by music.
Ok, then I have to do some photos or preferrably videos, being photographer, art director and movie producer. I have to edit all this photos and grafix in Photoshop to put it online.
Then there’s still the music part – listening to new releases, deleting hundreds of unlistened promo-emails because the downloads already expired and there has to be new space made for new promo mails.
Now and then I find time to update the music collection in Traktor, preparing playlists and doing backups.
I rarely find some time to sit down in the studio – but not making music, but first starting to install updates, new plugins or other technical stuff. Not to talk if something bad happened and I had to fix the computer hardware the whole day. Ok so maybe I finally found some time to produce some new tracks. You think this is unbelieveable? Yes, definitely, but sometimes new tracks are finished here. No idea how…
Then there’s the next biiiig time consumer: Label work. Either find another label to release – uploading demos, writing to A&Rs, most of who I know, but still don’t write back (Hey Marco?) and then deciding to put it on my own label and be independent.
Ok totally forgot my own label – NB Records – doing promotion for this as well, artist relations, signing new releases, coordinating podcasts, take care of all releases and vinyl production, grafix, release plan and dj promotion.
And of course – I still did not care for my very own dj gigs, the only major source to aquire some income to pay my bills to make what I love most. MUSIC